Which are the Top 13 Must-Attend Adult Toy Trade Shows for Your Business?

Feeling overwhelmed? The global calendar is packed with industry events, each promising to be the next big thing. For a professional in the adult toy industry, choosing the wrong trade show isn’t just a waste of a plane ticket—it’s a critical business misstep. You invest significant time and money, expecting to forge new partnerships and discover groundbreaking products, only to find yourself in the wrong room, talking to the wrong people.

Meanwhile, your competitors are at the right event, shaking hands with the industry’s most innovative sex toy manufacturers and securing exclusive deals with leading suppliers. They’re getting a firsthand look at the trends that will define the next quarter, while you risk falling behind, disconnected from the pulse of the market. This isn’t just a missed opportunity; it’s a direct threat to your growth and competitive edge.

But it doesn’t have to be this way. Forget the guesswork and the risk. This guide is your definitive, curated roadmap to the most valuable B2B sex toy conventions and adult trade shows on the planet. We’ll break down the top events that provide real value, connect you with the right partners, and offer the best return on your investment, ensuring your next business trip is a strategic success.

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The Essential Trade Shows for Adult Industry Professionals

Formally, the top 13 most popular adult toy trade shows for B2B professionals are a collection of global events distinguished by their scale, influence, and networking opportunities. Key among them are the Asia Adult Expo (AAE) in Hong Kong, a critical hub for sourcing from Asian manufacturers; the ANME Founders Show in Los Angeles, the premier event for the US market; Erofame in Germany, Europe’s leading B2B trade fair; and the XBIZ Vibe Expo in Hollywood, which combines business with a deep dive into industry trends. These events, along with others in key markets like Shanghai (API Expo) and Las Vegas (AVN Novelty Expo), form the essential circuit for any serious brand, distributor, or adult toy trade show supplier looking to thrive.

But knowing the names is only the first step. How do you choose the right one for your specific business goals? Are you looking to find an innovative custom sex toy factory or penetrate the lucrative European market? Let’s dive deep into what makes each of these shows a powerhouse in its own right.

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A Detailed Guide to the World’s Leading Adult Industry Events

Here are the top 13 global trade shows you need to have on your radar. Each offers unique benefits and direct access to key players in the industry.

1. Asia Adult Expo (AAE) – Hong Kong

Website: https://www.asiaadultexpo.com/en
Apply for Aisa Adult Expo at this website
Brilliant Vertical Exhibition (Hong Kong) Limited

• 📍 Location: Hong Kong
• 📅 When: Typically in April and October
• ✨ Why Attend: As the largest professional platform in Asia, AAE is the undisputed champion for sourcing. With over 90% of the world’s adult products manufactured in Asia (primarily China), this expo is your direct line to the source. It’s the perfect place to meet a multitude of made in China sex toys manufacturers, discuss OEM/ODM services, and solve supply chain challenges. If your goal is production, this is a non-negotiable event.

2. China (Guangzhou) Sex Culture Expo

Website: https://www.51crl.com/

• 📍 Location: Guangzhou Pazhou Nanfeng International Convention Center (Huizhan South 2nd Road, Haizhu District, (Guangzhou)
• 📅 When: Typically April and October
  Telephone: 020-86671188
  Email: 1625389777@qq.com

3. ANME Founders Show – USA

Website: https://www.anmefounders.com/
Adult Novelty Manufacturing Expo (ANME)

• 📍 Location: Burbank, California, USA
• 📅 When: January and July
• ✨ Why Attend: The ANME Show is the cornerstone of the North American B2B market. It brings together top US and Canadian manufacturers, distributors, and retail buyers. Attending ANME is essential for anyone looking to understand or expand their footprint in the American market. It’s a highly focused business environment for building relationships with established wholesale adult toys distributors.

4. Erofame – Germany

Website: https://erofame.eu/en/
Europe’s leading B2B trade fair for the erotic industry it held in the EXPO city of Hanover at Oct every year.

• 📍 Location: Hanover, Germany
• 📅 When: Typically in October
• ✨ Why Attend: Erofame is Europe’s leading B2B trade fair for the erotic industry. It’s a massive, high-energy event that attracts a global audience with a strong European focus. From luxury lingerie to the latest sex-tech innovations, this is where you can gauge the trends of the European market and connect with major distributors and brands from across the continent.

5. XBIZ Vibe Expo – USA

Website: https://www.xbizexpo.com/
•(310) 209-8366 Ext. 706
•sara@xbiz.com
•Skype: saraxbiz

• 📍 Location: Hollywood, California, USA
• 📅 When: Typically in January
• ✨ Why Attend: XBIZ is more than just a trade show; it’s a premier industry conference. It provides an incredible platform for networking, business development, and education through a robust schedule of seminars and workshops. It’s ideal for established and startup companies alike who want to connect with buyers and understand the deeper business and tech trends shaping the industry.

6. AVN Novelty Expo (ANE) – USA

Website: https://noveltyexpo.com/
AVN Novelty Expo ( AVN Adult Entertainment Expo )

• 📍 Location: Las Vegas, Nevada, USA
• 📅 When: Typically in January
• ✨ Why Attend: Held alongside the famous Adult Entertainment Expo, ANE is a B2B-only experience focused purely on pleasure products. It attracts leading vendors and buyers for three intense days of exhibits and networking. The expert seminars are a major draw, designed to help businesses capitalize on evolving market trends.

7. Shanghai International Adult and Health Expo (API Expo) – China

Website: https://en.api-expo.com/ API EXPO

• 📍 Location: Shanghai, China
• 📅 When: Typically in April
• ✨ Why Attend: API Expo provides a fascinating window into the mainland Chinese market. It showcases everything from sex education products to high-tech adult toys. For businesses looking to understand the consumer culture and distribution channels within China itself, this expo is an invaluable resource. It highlights the growing acceptance and massive market potential in the region.

8. LALEXPO International – Colombia

https://lalexpo.com/

• 📍 Location: Cali, Colombia
• 📅 When: Typically in February
• ✨ Why Attend: As the leading conference for the online adult entertainment sector in Latin America, Lalexpo is a must for anyone focused on this rapidly growing market. While its scope extends beyond toys, it offers a unique space to network, learn about regional regulations, and do business with the most important companies in LatAm.

9. SX Tech EU – Germany

Website: https://sxtech.eu/

• 📍 Location: Berlin, Germany
• 📅 When: Typically in May
• ✨ Why Attend: This is the world’s premier conference for the convergence of sex technology and the adult industry. If your business is in app-connected devices, VR, or any form of innovative sex tech, SX Tech is your tribe. It’s less about mass wholesale and more about connecting with innovators, developers, and investors in the tech space.

10. EroSpain – Spain

Website: https://erospain.eu/en/

• 📍 Location: Barcelona, Spain
• 📅 When: Typically in May
• ✨ Why Attend: Erospain is quickly becoming a key B2B event for the Southern European market. Held in the vibrant city of Barcelona, it focuses on the latest in the erotic sector, from sensual lingerie to innovative cosmetics and toys. It’s a great opportunity to connect with distributors and retailers specifically targeting Spain, Portugal, Italy, and France.

11. Intimi Expo – Brazil

Website: https://www.intimiexpo.com.br/

• 📍 Location: São Paulo, Brazil
• 📅 When: Typically in March
• ✨ Why Attend: This is the business fair for the Brazilian and South American markets. Intimi Expo brings together manufacturers and importers of lingerie, cosmetics, and sex toys. With a strong professional focus, it’s an essential event for anyone looking to work with a supplier or distributor in this massive consumer market.

12. Erofest – Czech Republic

Website: https://www.erofest.eu/

• 📍 Location: Prague, Czech Republic
• 📅 When: Typically in March
• ✨ Why Attend: Erofest offers a unique blend of B2B opportunities and public spectacle, aimed at the Central and Eastern European markets. For businesses, it’s a chance to connect with regional distributors and understand the lifestyle and fashion trends driving consumer choices in this part of the world.

13. EXXXOTICA – USA

Website: https://www.exxxoticaexpo.com/

• 📍 Location: Various cities including Chicago, USA
• 📅 When: Multiple times a year (e.g., April in Chicago)
• ✨ Why Attend: While EXXXOTICA is primarily a B2C (consumer-facing) event, it offers immense value for B2B professionals. There’s no better place to conduct real-world market research, observe consumer reactions to new products firsthand, and identify emerging trends before they hit the mainstream. Many brands also host private B2B meetings during the event.

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Beyond the Booth: Expert Advice for Choosing the Right Trade Show

Attending a trade show is a major investment. Here’s how to think like a strategist to maximize your return.

• Define Your Goal First: Why are you going?

  • For Manufacturing & Sourcing: Prioritize Asia Adult Expo (AAE) and API Expo. This is where you go to meet a custom sex toy factory and discuss production logistics.
  • For North American Distribution: Focus on ANME and XBIZ. These are your gateways to the vast network of US and Canadian distributors and retailers.
  • For European Market Entry: Erofame and EroSpain are your top targets. They will connect you with the key players who can get your product into the European market.

• Don’t Forget Quality & Compliance: When you meet a potential new supplier or manufacturer at a show, ask the tough questions. Inquire about their quality control processes and certifications like CE, RoHS, and whether they use medical-grade, body-safe materials. A face-to-face meeting is the perfect time to vet a partner’s professionalism and commitment to quality.

• Watch for Consumer Trends on the Floor: Keep your eyes open for what’s buzzing. Right now, the key trends to watch for are:

  • Sustainability: Brands promoting eco-friendly materials and packaging.
  • Tech Integration: The rise of app-controlled and smart devices.
  • Inclusivity: Products designed for all bodies and genders.
  • Wellness: A growing focus on sexual wellness and health, not just pleasure.
    Identifying these trends early can give your business a significant advantage.

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People Also Ask (PAA)

Q1: How do I prepare for attending a B2B sex toy convention?
A: The key is planning. Set clear objectives (e.g., "meet 5 new potential suppliers"), research the exhibitor list beforehand, and schedule key meetings in advance. Don’t just show up and wander!

Q2: What’s the difference between a B2B and consumer adult expo?
A: B2B shows (like ANME, Erofame) are for industry professionals only, focusing on business deals, networking, and wholesale orders. Consumer shows (like EXXXOTICA) are open to the public for entertainment, direct sales, and education.

Q3: Can I find reliable OEM/ODM sex toy manufacturers at these events?
A: Absolutely. Events like the Asia Adult Expo are specifically designed for this purpose. They are arguably the most efficient way to meet and vet multiple OEM/ODM partners in one place.

Q4: How do I find a good wholesale adult toys supplier?
A: Trade shows are the best way. They allow you to meet suppliers face-to-face, handle the products yourself, and compare quality, pricing, and business terms from numerous companies in a short amount of time.

Q5: What are the benefits of attending an international trade show?
A: Attending an international show gives you a global perspective, helps you discover trends you wouldn’t see in your home market, and opens up opportunities for import/export partnerships that can transform your business.

Q6: Are smaller, regional trade shows worth attending?
A: Yes, definitely. While larger shows are great for a global overview, smaller regional shows are perfect for targeting specific markets, finding niche products, and building stronger relationships with local distributors.

Q7: What should I bring to an adult toy trade show?
A: Bring plenty of business cards, a digital or physical catalog of your company/products, a list of your targets, a notebook for "ah-ha!" moments, and most importantly, comfortable shoes. You’ll be doing a lot of walking!

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Attending the right adult toy trade show is not just an expense; it’s a strategic investment in your business’s future. By choosing wisely from this list, you can forge powerful partnerships, discover innovative products, and stay ahead of the curve in this incredibly dynamic industry.